Seismo-Watch Web Site Statistics

Here is a graph of our web site statistics for the last 12 months, ending on the first day of March, 2003. After a summer of relaxed earthquake activity (both regionally and globally), and thus a reduced interest in earthquake information, traffic patterns for seismo-watch.com increased sharply and resumed typical growth patterns.

As shown in the graph and table below, November 2002 set new records all across the board, mostly due to the huge November 3 Alaska M 7.9 earthquake and renewed activity in California. Following a relaxed seismic period in December, seismo-watch.com again surged, posting back-to-back months of near-record numbers.

Although February contains three less days than January, the statistics for the two months are nearly the same in all categories, including hits, files, pageviews and unique visitors. Although worldwide M 6.0+ activity in February was the lightest in the last few years, notable earthquake activity in the United States, and especially California, increased significantly. Most notable was the February 22 Big Bear M 5.4 earthquake, which boosted all totals that had otherwise languished through the month.

For the second consecutive month (a new record) and the fourth time in the last six months, the total number of hits for seismo-watch.com topped the 1 million mark (a new record). In both January and February, the numbers of hits exceeded 1.4 million, hedging on the record of 1.65 million set in November following the Alaska earthquake.

February's unique visitor count was slightly down from the previous month, falling just shy of 30,000, yet posting its third highest tally ever. The reduction was probably related to relaxed worldwide activity.

The number of pageviews topped the 100k mark for the second straight month and the third time in the last four months, both new records for the web site. Pageviews is a critical web site statistic because it reflects amount of potential banner impressions our advertising clients receive. Seismo-Watch displays an average of two standard-sized banners on each page. Sidebar buttons occupy about 30% of the pages, yet are shown on highest traffic sites, such as regional or special earthquake reports. Sustained 100k page views per month levels would also make seismo-watch.com eligible for national banner advertising programs, such as DoubleClick, etc.

The nearly 3:1 ratio of Pageviews to unique visitors suggests a population that explores a number of pages before exiting the site and/or a client base that returns over and over again to see various pages. By more than 3:1, the most visited page on seismo-watch.com was EQNews. Also ranking high was the home page and the regional earthquake reports.

The ratio between visits and sites remained 2:1, indicating our page refresh rates do not pile on the statistics, yet provide additional opportunities for our advertisers without compromising our customer's experience.

Although earthquake activity is quite variable, our figures show a consistent positive growth that demonstrates our successful management approach and in depth knowledge of the industry. We invite you to be a part of our success.

Seismo-Watch is a leading source for earthquake news and information. We are professionals serving a popular nitch market capable of rapid expansion. Imagine what we could do with more resources. If you would like to invest in the Seismo-Watch experience, .

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