Reno Gazette-Journal drops Seismo-Watch .
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September 12, 2003

The Palm Springs Desert Sun has featured a weekly Seismo-Watch earthquake report in their newspaper for over ten years.

But on Friday, September 12, 2003, the editor of the newspaper informed us that they would be discontinuing the feature as of October 12. They sited a low reader interest and change of direction of the newspaper.

The Desert Sun apparently took a readership interest poll in August at a time when both regional and local earthquake activity had been uncommonly low (See the Southern California and Coachella Valley earthquake reports). It is not surprising that interest in earthquake activity was down that month because nobody had felt a quake for some time, even at the magnitude M 3.0 range.

Coachella Valley is a very active region of California and in the last 14, it has been shaken hard by four earthquakes registering M 6.0 or greater in the surrounding regions years, including two in the M 7.0 range.

It is where the San Andreas Fault bends westward to cut between the San Bernardino and San Jacinto Mountains. Often referred to as the "Big Bend", it causes the fault to split into a number of active fault splays, including the Mission Creek, Banning and Garnet Hill Faults, which cut through northern Coachella Valley.

At the request of the Desert Sun in 1999, Seismo-Watch began featuring a local earthquake map showing activity in the M 1.0 range. A short time later, a similar earthquake report was featured here at seismo-watch.com. (See Coachella Valley earthquake report). This internet report is also in jeopardy of being canceled because we can not afford to do the work without the Desert Sun's support.

But this goes beyond just an issue for Seismo-Watch. It is a major safety concern for the people in the region. Earthquake awareness leads to earthquake preparedness. Removing the Seismo-Watch earthquake report from the Dlocal newspaper will decrease awareness and lead to a greater risk to the people of the region.

You can help. Public opinion can often sway newspapers to resume discontinued features. We encourage you to call, write or visit the Desert Sun with your comments or suggestions. Here are some contacts:

  • Letters to the Editor
  • Letters
    The Desert Sun
    PO Box 2734
    Palm Springs, CA 92263
  • Main number: (760) 322-8889

You can find the Palm Springs Desert Sun online at: http://www.thedesertsun.com/

Together we can make a difference! This is important and needs your attention now!

Seismo-Watch features weekly earthquake reports in over 30 newspapers in California and Nevada and remains committed to high quality earthquake information and supports issues increasing earthquake safety.

Last updated: Wednesday, April 18, 2007

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