Santa Barbara News-Press Drops Seismo-Watch .
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November 1, 2002

Citing new management directions and poor economic conditions, the Santa Barbara News Press printed its last edition of the Seismo-Watch earthquake report on Sunday, October 27, ending nearly four years of earthquake information service to the residents of Santa Barbara County.

Following the September 11, 2001, terrorist incident, many newspapers feared the economy would turn further down and began cutting features and services to prepared for the slow down. On October 12, 2001, The News-Press informed Seismo-Watch they were canceling Seismo-Watch. But after some swift negotiations, a stay was agreed to and the popular earthquake report remained.

The bold arrangements were that the News-Press would receive the earthquake report for free for one year if Seismo-Watch could place a sponsorship banner at the bottom of the feature. After a draft was submitted of the new report, the News-Press agreed to the deal. See Feature.

Unfortunately Seismo-Watch was unable to attract sponsors to offset the production costs and on September 14, 2002, Seismo-Watch informed the newspaper they would no longer be able to support the free report arrangement. A very generous offer was presented at that time whereby the newspaper could retain its feature at a discount price, but sadly the News-Press chose to cancel the feature instead, citing new management directions and poor economic conditions.

The Santa Barbara News-Press began featuring a Seismo-Watch earthquake report on January 4, 1998, and was an instant success with is readers. During its nearly four years of service, Seismo-Watch received numerous letters and e-mail in support of the feature. Emergency response managers, teachers and professors, and business leaders, as well as the general public, all applauded the timely information and the much needed earthquake awareness and preparedness messages contained in the reports.

Seismo-Watch remains committed to high quality earthquake information to the news media and encourages you to call or write the News-Press with your comments and suggests. Here are some contacts:

  • Jerry Roberts, Executive Editor, 805/564-5296
  • William H. Fleet, Publisher, 805/564-5235
  • Joe Cole, President, 805/564-5174

You can find the Santa Barbara News-Press online at: http://www.newspress.com

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